EFG 360

Context

EFG 360 is EFG Hermes’ flagship investor platform — the lens through which institutional and high-net-worth clients see their portfolio across asset classes, currencies, and products. The incumbent product had grown by accretion: dozens of reports, inconsistent terminology, and a navigation structure that mapped to the bank’s org chart rather than to the questions its clients asked.

Research & discovery

We shadowed relationship managers across desks — fixed income, equities, structured products — and sat in on client review meetings. The consistent finding: the bank’s most valuable interaction wasn’t a dashboard at all, it was a conversation. Clients came in with a handful of recurring questions (“what’s my exposure to X?”, “how is this performing vs. last quarter?”, “what’s changed since we last spoke?”). The RMs would then hunt across five separate tools to build the answer.

We inventoried those questions. Fewer than twenty recurred across the bulk of meetings. That became the spine of the rebuild: every top-level view in EFG 360 answered one of those questions directly, rather than showing raw data and expecting the user to assemble it.

Approach

We reframed the navigation around client intent, not product taxonomy. Performance, exposure, activity, and changes became the four primary lenses. Each was designed so a relationship manager could land on it during a call and answer the question in under fifteen seconds. Tables stayed where tables worked; we didn’t reach for charts as decoration.

Solution

The overview — designed to open the conversation. Allocation, performance against benchmark, and recent activity side by side.

Holdings detail with inline drill-down. Sortable, filterable, exportable — the patterns analysts already used in their spreadsheets, now consistent across the platform.

Performance analytics — attribution against the benchmarks clients actually track, with explicit time-range controls so RMs can align to the client’s frame.

The transactions view — activity in chronological order, with the context (cash flow, fees, corporate actions) threaded in rather than split off.

Outcome

EFG 360 shipped across EFG Hermes’ private banking and institutional desks. Relationship managers cut prep time before client meetings significantly, and the platform became the default surface for quarterly reviews.

Reflection

Financial enterprise software is often blamed on users — “the data is complicated, analysts should learn the tool.” The Evra lesson applied here too: if your users open Excel to answer a question your product should already have answered, the product isn’t done.